Shopping advertising is really a smart choice for the ecommerce business owners whether it is on Google or Bing as it would become helpful for the business to launch and promote their products in the form of lists in Search results. Shopping Ads or Product listing ads are mainly Cost Per Click (CPC) ads which mainly appear on the Google Search Pages.
Google Merchant is a feature where you can list your product and bring it to the search engine result page very easily. Google merchant is completely free, large ecommerce sellers, small ecommerce sellers and individuals can also take an advantage of it. If you have a website with which you sell products, then you can make your product eligible on the search engine result page by putting a link to your website in Google Merchant. If you want, you can also run an Ad Campaign using Google Ads. Through shopping advertisement you can run paid campaigns so that your product can be sold as much as possible.
Amazon Seller Central
Who doesn't know about Amazon? It is the world's largest online ecommerce portal where millions of sellers from countries abroad sell their goods. People have unwavering trust on Amazon, so with a little understanding here, their products can be sold very easily. Amazon is called the online market place where any individual can also register and sell goods. In addition to taking care of customers, Amazon also takes care of its sellers.
Amazon is the world's largest online market place, but Facebook is the world's largest online social community. After establishing dominance in the world of social community, Facebook gradually started to move its steps towards sales, marketing and advertising. Today, using Facebook, millions of people are selling their product and promoting it as well. Facebook Shop is a dedicated platform where users can list and sell their product by placing it in Facebook's environment.
Google shopping ad is one of the best paid optimization processes of your products on the search results. Shopping ads account for almost 40% of the product discovery on the web and over 50% of product clicks. In fact, most of the world’s top brands or eCommerce companies are investing a great amount of money to generate revenue through product listing ad campaigns.